Max Intelligence Platform

Max Intelligence

A Smarter Workout

Max Motivation

Max Motivation. Max Results.

Bring "Max" to life with a subscription to the Max Intelligence App, an evolving platform available on iOS and Android devices that adapts to your capabilities, combining your data and insights with an expanding array of content and partners to help you achieve incredible results.

Max console with tablet


  • Max meets you every day with personalized workouts based on your capabilities. Even if crunched for time, Max can adapt to make your workout count!
  • Max offers a library of trainer-led videos and educational content recommendations based on your workout history.
  • No matter your fitness level, you'll get the most out of your workout thanks to Max's simple but effective assessment, designed to learn your unique capabilities.
  • Max helps you celebrate milestones and achievements with in-depth analysis, tracking, and rewards.

* Max Intelligence subscription required.

* Max Intelligence subscription required for full access. Max Trainer list price does not include the subscription cost.

Bowflex Master Trainers

Athletes, Iron Men and Moms... Our video workouts are led by a diverse team of Bowflex Master Trainers.


Marc Coronel

Marc is a Bowflex Fitness Advisor who creates programming for brands like Under Armour® and more. He has appeared on Good Morning America, The Doctors, and more.


Amy Dixon

Amy is a Bowflex Fitness Advisor and creator of award-winning workout programs. She has appeared on the Oprah Winfrey Network and in Shape, Women's Health, and more.


Tom Holland

Tom is a Bowflex Fitness Advisor who has completed 23 IRONMAN triathlons and over 70 marathons and ultramarathons. He has appeared on the TODAY Show and Good Morning America.


Breann Mitchell

Breann is a Bowflex Fitness Advisor with almost 20 years of experience in the fitness industry. Her latest signature program was highlighted on Pop Sugar Fitness.

Max Potential

Max Potential

The Max Intelligence platform is just getting warmed up and already focused on expanding capabilities with exciting partners, content, and functionality. New features are prioritized based on data-driven insights, consumer testing, and most importantly, your feedback. That's how we'll ensure Max is delivering the most effective, engaging, and motivating content to help you achieve results. Here are just a few of the exciting updates coming your way....


Bowflex Radio
Every workout is fueled by Bowflex Radio, streaming today's biggest hits. Work out to Pop, Country, Hip-Hop, Rock, 80's, and other playlists. Coming late 2018!

RunSocial Explore the World

Explore the World
Take Max around the globe with the RunSocial® App. Tour Tuscany, Tibet, and many more real-world maps from the comfort of home. Now Available!

Samsung Health

Samsung Health
Samsung Health users who track their data as they walk, run, hike, bike, or play can add Max workouts to their personal metrics and daily goals. Coming Soon!

3 Smart Options

Choose the product that's right for you and get started today with subscriptions to the Max Intelligence platform starting at only $14.95 a month!

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Bundle Includes:

  • Max Trainer® M8 cardio machine
  • Samsung Galaxy Tab E 9.6" Tablet
  • Bowflex machine mat to protect your floors
  • Heart rate arm band

Eligible for promotional savings including free shipping! Details