Sweat and the City: Introducing New Additions to the Fitness Industry

Posted On Oct 6, 2014 By Bowflex Insider Team

The newest additions to the fitness industry

Our team is taking over New York City this week to introduce several new products, from dynamic new cardio machines to a delicious line of fitness shakes. We're excited to share a first look with Bowflex Insider readers:

Bowflex Body™
Bowflex Body Nutrition Shakes

Created by world renowned chemists, the Bowflex Body™ nutrition line is our new favorite way to fuel your workouts. The shakes are formulated to help activate your metabolism, support the immune system, build muscle, burn calories and refuel the body. Start with a French Vanilla-flavored Fitness Shake packed with proteins, beneficial fibers, essential nutrients and powerful antioxidants.

Shake Boosts can be added for further benefits, including: Rich Chocolate Fat Burner+ Shake Boost for enhanced fat burning power, Mixed Berry Antioxidant+ Shake Boost to help fight free radicals with powerful antioxidants, and Peanut Butter Protein+ Shake Boost to help stimulate muscle growth, increase energy and enhance performance

The lineup also features two additional energy formulas, Pre-Workout Energy and Daily Energy. Pre-Workout Energy is a berry pomegranate-flavored formula designed to improve aerobic and anaerobic performance, promote recovery and provide powerful, fast-acting energy without the crash. The passion fruit-flavored Daily Energy formula provides long-lasting energy to enhance focus, improve aerobic performance and aid in sustained activity whenever you need a boost.

Bowflex® SelectTech® 560 Dumbbells
Introducing the Bowflex SelectTech 560 dumbbells

The newest Bowflex dumbbells are packed with new features to help you work out smarter. The Bowflex® SelectTech® 560 Dumbbells feature a Three Dimensional Trainer (3DT) to record and count reps, weight lifted, rep speed, and calories burned with sound cues for rest time between sets. A free downloadable app available for iOS and Android offers step-by-step video workouts with over 70 exercises and records workout history so that progress can be tracked and shared.

In addition to digital smarts, the Bowflex® SelectTech® 560 Dumbbells feature a unique industrial design, making it more compact with a smooth, easy weight-changing mechanism in the handle. Created specifically for in-home use, the innovative design reduces the number of separate dumbbells from 32 down to only two.

Learn more about the first-ever smart dumbbells here. And check out this video to get a closer look:

Nautilus® Cardio Series
Introducing the new line of Nautilus cardio machines

The Nautilus® brand returns with a new take on cardio equipment – including old favorites like ellipticals, treadmills, and upright and recumbent bikes. This series is loaded with ground-breaking technology features like a DualTrack™ multi-LCD display console with Bluetooth® technology.

Download and connect the new Nautilus® Trainer™ app, which offers more than 20 customizable programs to set custom goals and track metrics from your smartphone. Or try out the real-time coaching feature to motivate you through your next workout. Learn more about the new Nautilus® Cardio Series here.

You can catch a glimpse of the official Nautilus Inc. launch party on Instagram and Twitter, by following along with #NautilusNYC.